The MiSmile Network is a nationwide group of dentists and orthodontists that provide Invisalign. Together they are the leading Invisalign provider in the UK and have created over 40,000 new straight smiles. After nine years of rapid growth and expansion, MiSmile was ready for a rebrand. The new identity, created by Legit, represents the brand values and plays an important role in establishing a distinctive presence in the competitive Invisalign market. The rebranding includes a new logo, brand mark, brand book with guidelines, interior designs and a rebranding video to launch the new identity.